Over the years, Black Friday has become the most eagerly awaited and sought-after shopping event of the year, connecting millions of businesses and customers.
In this article, we'll take a look at the key elements of Black Friday, this economic and social phenomenon, and answer some of the most frequently asked questions..
Where does Black Friday come from? Date of Black Friday 2022 ? Key figures for Black Friday ? Strategies to adopt as a company?
1/ The origins of Black Friday :
Black Friday began in the 1950s in the United States, and has been held every fourth Friday in November since then, enabling Americans to make the "deal" of the year and take advantage of exceptional discounts.
Black Friday only arrived in France in 2010 (60 years later). At first, French consumers and retailers were very reticent about this event (consumers saw it as a purely commercial occasion that only benefited sellers, so the best response was to abstain, and retailers hardly knew how to get organized).
Over the past few years, consumer interest has only increased, and retailers (both online and physical) have become increasingly involved.
2/ Black Friday 2022 Date :
The official date for Black Friday is November 25, 2022, and to make the most of this event, it's imperative to get organized a few weeks before the official Black Friday date. The official date for Black Friday
In the rest of this article,we'll give you what you need to know about Black Friday and how to make it a success les informations à connaître concernant le Black Friday et comment le réussir
3/ Strategies for Black Friday:
a- Launch advertising campaigns:
Using effective advertising campaigns is one of the best ways to make a success of your Black Friday (be careful not to confuse effective advertising with expensive advertising, as some companies spend millions of euros on digital communication alone during the month of November).
Instead, enlist the help of a professional who can help you set ambitious but realistic goals, and show you the different ways to achieve them.
Tip: Give importance to teasing / mystery - you can still reveal all the details of your offers if you really think that the price reduction is the strong point.
For detailed, personalized support, don't hesitate to contact an expert who can draw up a complete communication strategy for you " https://business.certishopping.com/request-demo/ “
b- Choose relevant hashtags:
The search rate and the number of people looking for the best offers are increasing drastically. This is the ultimate opportunity for you to expand your community.
NB: Don't hesitate to add hashtags related to Black Friday.
C- Recover abandoned baskets:
Get back in touch with customers who have abandoned their shopping baskets (it may be that budget was the main reason for their abandonment), and during Black Friday you'll have a more than valid reason to get back in touch with them and inform them of your promotions.
Tip: The pixel will be a great help.
d- Referral codes:
It's good to take advantage of attractive offers, but it's even better to pass them on to friends and family. Black Friday is an excellent opportunity to do both.
By sending referral codes to your customers/subscribers, you can expand your community and forge deeper links with your existing customers.
e- Integrate customer reviews into your strategy
According to Shopify, the loyalty rate of customers acquired during Black Friday is very low compared to other occasions.
Highlighting your customers' experiences and taking an interest in what they think of you will do you a world of good - it'll demonstrate your ability to listen to and value your customers, and you'll be more likely to win their loyalty.
Consult our website for a better idea of the impact of customer reviews " “https://business.certishopping.com/avis-clients-evaluations-et-temoignage-dachat/ “
4/ Black Friday: Figures you need to know :
We've put together a list of the most popular keywords and products for Black Friday:
By sector:
1/ High Tech
2/ Fashion
3/ Video games
4/ Home
5/ Cosmetics
By product :
1/ Game console
2/ Telephone
3/ Appliances
4/ Perfumes
5/ Computers
By brand :
1/ Apple
2/ Nintendo
3/ Sony
4/ Dyson
5/ Zara
Now it's up to you to make the most of it!
Of course, Black Friday is a golden opportunity for retailers to boost their stores, but it's important to approach it intelligently (don't get the idea that success is relative to budget), get a good team to support you, adopt the right actions, be ready, and we guarantee that your Black Friday won't be as black as all that...
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